What kind of media institution might distribute your media product and why?

Currently in the UK there are no media institutions that distribute RnB magazines. This results in their being a gap in the market in the UK for an RnB magazine. Although there is not an existing institution in the UK that publishes RnB magazines, there are other institutions such as BAUER who do not publish RnB magazines but they do distribute other music magazines such as Q and Kerrang.

Although my magazine is of a different genre, BAUER may be interested in my magazine. This is because they use Q and Kerrang to specialize in the rock genre and they could use my magazine to specialize in the RnB genre. By distributing my magazine it also connotes interest in the British RnB scene.